Content matters in today’s attention battle
A critical thing that sets a company apart in today’s market is content. Whether talking about a website, emails, brochures, sales sheets, advertising, blogs or social media — every business is communicating more and more with current and prospective customers through the written word. We all want to get our message out. The challenge is [...]
Colorado Springs officials are hoping a new marketing strategy will save the Colorado Springs Airport from its nosedive of declining passengers and airport activity. The airport, like so many regional airports across the country, is caught in a swirl of factors including consolidating airlines, a sluggish economy and rising fuel prices. Every year for the [...]
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In a real estate market with more buyers than sellers, agents have to be creative about how they acquire new listings. “Realtors are always hungry for listings,” said Becky Gloriod, an agent with The Gloriod Team. And a market like this one can make agents ravenous. There were just 3,046 homes on the market in [...]
Continue reading …Marketing is becoming a technical profession, much to the dismay of many who thought they would have a career filled with martinis and long meetings about pictures and how to fit those pictures into hilarious ads. Some weeklong celebrity photo shoots in the Bahamas would be nice too. Unfortunately, now marketers are as responsible for [...]
Continue reading …John Edmundson, who operates seven Popeyes restaurants in Colorado Springs, was recognized by parent company Popeyes Louisiana Kitchen at an international conference in New Orleans earlier this month. Edmundson, who opened his first Popeyes franchise in 1991, received the company’s Build Distinctive Brand Award. He was recognized for being a franchise operator who actively builds [...]
Continue reading …The Garrison Investment Group, which owns the Chapel Hills Mall, bought the 88,000-square-foot building formerly occupied by Kmart that’s attached to the east end of the shopping center. The space has been vacant and blocked off from the rest of the mall since Kmart closed in 2009. New York-based Garrison Investment Group purchased the empty [...]
Continue reading …Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims “It’s not for women.” The soft drink was developed after the company’s research found that men shy away from diet drinks [...]
Continue reading …A group of Colorado Springs business leaders and residents will meet today and Tuesday to brainstorm the city’s brand strategy. Called a charrette, the two-day meeting is the last step in the information gathering process led by Stone Mantel, a Colorado Springs-based brand and strategy firm. The interactive exercise will call upon the 100 participants [...]
Continue reading …As our addiction to social media increases, and as we spend more and more time with our hand-held devices rather than in front of television sets, it was only a matter of time before the commercial potential for these technologies would become apparent. And, for small businesses and start-ups this seems like the best thing [...]
Continue reading …The fight about what to do with Memorial Health System is heating up – and those opposed to creating an independent nonprofit hospital – including a Denver hospital hoping to buy Memorial – are spending big bucks. This week, direct mail flyers were mailed throughout the Springs, asking people to contact city council members and request that the [...]
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