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Year in review: Marketing

After realizing the economy had regained some stability, business owners remembered to return to marketing, finding creative ways to promote their services and products.   November 21 Clever marketing first defines core values Marketing needs to start internally, first, before one ever goes public with a message. And that impetus should come from the top.… Continue Reading Year in review: Marketing

Clever marketing first defines core values

Marketing needs to start internally, first, before one ever goes public with a message. And that impetus should come from the top. A CEO or owner needs to know why the company exists — before he or she can share a core message, which goes far beyond a mission statement saying that Company XYZ intends… Continue Reading Clever marketing first defines core values

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Social media: Join the evolution, not revolution

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Since the days of cavemen, we’ve always communicated. Whether by drawings on a cave wall, telegraph messages or, now, texting. All that has changed over time are the ways we communicate. Because of advances in technology, not only can we interact with the person next to us but now we can chat live with someone… Continue Reading Social media: Join the evolution, not revolution

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A critical thing that sets a company apart in today’s market is content. Whether talking about a website, emails, brochures, sales sheets, advertising, blogs or social media — every business is communicating more and more with current and prospective customers through the written word. We all want to get our message out. The challenge is… Continue Reading Content matters in today’s attention battle

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City grounds airport marketing plan to make way for a different strategy

Colorado Springs officials are hoping a new marketing strategy will save the Colorado Springs Airport from its nosedive of declining passengers and airport activity. The airport, like so many regional airports across the country, is caught in a swirl of factors including consolidating airlines, a sluggish economy and rising fuel prices. Every year for the… Continue Reading City grounds airport marketing plan to make way for a different strategy

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Realtors creatively market to sellers

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Realtors creatively market to sellers

In a real estate market with more buyers than sellers, agents have to be creative about how they acquire new listings. “Realtors are always hungry for listings,” said Becky Gloriod, an agent with The Gloriod Team. And a market like this one can make agents ravenous. There were just 3,046 homes on the market in… Continue Reading Realtors creatively market to sellers

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Top technical reasons marketers get fired

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Marketing is becoming a technical profession, much to the dismay of many who thought they would have a career filled with martinis and long meetings about pictures and how to fit those pictures into hilarious ads. Some weeklong celebrity photo shoots in the Bahamas would be nice too. Unfortunately, now marketers are as responsible for… Continue Reading Top technical reasons marketers get fired

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Local Popeyes owner receives national award

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John Edmundson, who operates seven Popeyes restaurants in Colorado Springs, was recognized by parent company Popeyes Louisiana Kitchen at an international conference in New Orleans earlier this month. Edmundson, who opened his first Popeyes franchise in 1991, received the company’s Build Distinctive Brand Award. He was recognized for being a franchise operator who actively builds… Continue Reading Local Popeyes owner receives national award

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Chapel Hills owner buys vacant Kmart building

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The Garrison Investment Group, which owns the Chapel Hills Mall, bought the 88,000-square-foot building formerly occupied by Kmart that’s attached to the east end of the shopping center. The space has been vacant and blocked off from the rest of the mall since Kmart closed in 2009. New York-based Garrison Investment Group purchased the empty… Continue Reading Chapel Hills owner buys vacant Kmart building

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Dr Pepper Ten: ‘No women allowed’

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Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims “It’s not for women.” The soft drink was developed after the company’s research found that men shy away from diet drinks… Continue Reading Dr Pepper Ten: ‘No women allowed’

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