Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims “It’s not for women.” The soft drink was developed after the company’s research found that men shy away from diet drinks that [...] [...]
by Monica Mendoza Published: August 1,2011
Tags: brand task force, branding, business, Colorado Springs Convention and Visitors Bureau, marketing, Stone Manetl, Stone Mantel
A group of Colorado Springs business leaders and residents will meet today and Tuesday to brainstorm the city’s brand strategy. Called a charrette, the two-day meeting is the last step in the information gathering process led by Stone Mantel, a Colorado Springs-based brand and strategy firm. The interactive exercise will call upon the 100 participants to discuss [...] [...]
by Raphael Sassower Published: April 29,2011
Tags: Advertising, digital, marketing, Sassower
As our addiction to social media increases, and as we spend more and more time with our hand-held devices rather than in front of television sets, it was only a matter of time before the commercial potential for these technologies would become apparent. And, for small businesses and start-ups this seems like the best thing since [...] [...]
by Amy Gillentine Published: January 5,2011
Tags: HealthONE, marketing, Memorial Health System
The fight about what to do with Memorial Health System is heating up – and those opposed to creating an independent nonprofit hospital – including a Denver hospital hoping to buy Memorial – are spending big bucks. This week, direct mail flyers were mailed throughout the Springs, asking people to contact city council members and request that the issue [...] [...]
by Rebecca Tonn Published: December 4,2009
Tags: marketing, One-Way Transmission, UCCS
UCCS team polishes up transmission shop Marketing principles taught at the University of Colorado at Colorado Springs have increased traffic and revenue for a local business. One-Way Transmission, at 3470 Chelton Loop, N. Unit E, was a typical automotive shop — cluttered and devoid of visual appeal — before several students at UCCS descended upon the shop [...] [...]
by Becky Hurley Published: May 22,2009
Tags: marketing
Marketing: “Working with markets to bring about exchanges for the purpose of satisfying human needs and wants.” - Kotler and Armstrong, Principles of Marketing If it were only that simple. But nonprofits, unlike the private sector, often struggle more during down economies. While both types of organizations share similarities, including laying out a vision, a mission, objectives, strategies, [...] [...]
by John Hazlehurst Published: May 8,2009
Tags: 55-plus demographic, Advertising, marketing, Pew survey
American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola’s discovery of “The Pepsi Generation.” The theory was – and is – a simple one: Young [...] [...]
Buy this product – and you can save the oceans, improve air quality and stop global warming. Really? Green buyers beware. Labels are deceptive, environmentalists say, and they are taking to the Net to fight deceptive “green” labels. TerraChoice, an environmental marketing agency, says that 98 percent of products that claim to be all natural or organic are [...] [...]
Loading ...This poll is not a scientific sampling, but offers a quick view of what readers are thinking.
On The Horizon: Read calendar items from the print edition of the Business Journal here.
To submit your event to our community calendar, set up the event as an appointment in your email calendar and invite events.csbj@gmail.com as an attendee.
