John Edmundson, who operates seven Popeyes restaurants in Colorado Springs, was recognized by parent company Popeyes Louisiana Kitchen at an international conference in New Orleans earlier this month. Edmundson, who opened his first Popeyes franchise in 1991, received the company’s Build Distinctive Brand Award. He was recognized for being a franchise operator who actively builds [...] [...]
The Garrison Investment Group, which owns the Chapel Hills Mall, bought the 88,000-square-foot building formerly occupied by Kmart that’s attached to the east end of the shopping center. The space has been vacant and blocked off from the rest of the mall since Kmart closed in 2009. New York-based Garrison Investment Group purchased the empty [...] [...]
Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims “It’s not for women.” The soft drink was developed after the company’s research found that men shy away from diet drinks [...] [...]
A group of Colorado Springs business leaders and residents will meet today and Tuesday to brainstorm the city’s brand strategy. Called a charrette, the two-day meeting is the last step in the information gathering process led by Stone Mantel, a Colorado Springs-based brand and strategy firm. The interactive exercise will call upon the 100 participants [...] [...]
As our addiction to social media increases, and as we spend more and more time with our hand-held devices rather than in front of television sets, it was only a matter of time before the commercial potential for these technologies would become apparent. And, for small businesses and start-ups this seems like the best thing [...] [...]
The fight about what to do with Memorial Health System is heating up – and those opposed to creating an independent nonprofit hospital – including a Denver hospital hoping to buy Memorial – are spending big bucks. This week, direct mail flyers were mailed throughout the Springs, asking people to contact city council members and request that the [...] [...]
UCCS team polishes up transmission shop Marketing principles taught at the University of Colorado at Colorado Springs have increased traffic and revenue for a local business. One-Way Transmission, at 3470 Chelton Loop, N. Unit E, was a typical automotive shop — cluttered and devoid of visual appeal — before several students at UCCS descended upon [...] [...]
by Becky Hurley Published: May 22,2009
Tags: marketing
Marketing: “Working with markets to bring about exchanges for the purpose of satisfying human needs and wants.” - Kotler and Armstrong, Principles of Marketing If it were only that simple. But nonprofits, unlike the private sector, often struggle more during down economies. While both types of organizations share similarities, including laying out a vision, [...] [...]
American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola’s discovery of “The Pepsi Generation.” The theory was – and is – a simple [...] [...]
Buy this product – and you can save the oceans, improve air quality and stop global warming. Really? Green buyers beware. Labels are deceptive, environmentalists say, and they are taking to the Net to fight deceptive “green” labels. TerraChoice, an environmental marketing agency, says that 98 percent of products that claim to be all natural [...] [...]
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