UCCS team polishes up transmission shop Marketing principles taught at the University of Colorado at Colorado Springs have increased traffic and revenue for a local business. One-Way Transmission, at 3470 Chelton Loop, N. Unit E, was a typical automotive shop — cluttered and devoid of visual appeal — before several students at UCCS descended upon [...]
Continue reading …Marketing: “Working with markets to bring about exchanges for the purpose of satisfying human needs and wants.” – Kotler and Armstrong, Principles of Marketing If it were only that simple. But nonprofits, unlike the private sector, often struggle more during down economies. While both types of organizations share similarities, including laying out a vision, [...]
Continue reading …American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola’s discovery of “The Pepsi Generation.” The theory was – and is – a simple [...]
Continue reading …Buy this product – and you can save the oceans, improve air quality and stop global warming. Really? Green buyers beware. Labels are deceptive, environmentalists say, and they are taking to the Net to fight deceptive “green” labels. TerraChoice, an environmental marketing agency, says that 98 percent of products that claim to be all natural [...]
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