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Business leaders meet to brainstorm new brand

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A group of Colorado Springs business leaders and residents will meet today and Tuesday to brainstorm the city’s brand strategy. Called a charrette, the two-day meeting is the last step in the information gathering process led by Stone Mantel, a Colorado Springs-based brand and strategy firm. The interactive exercise will call upon the 100 participants… Continue Reading Business leaders meet to brainstorm new brand

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The digital age of marketing

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As our addiction to social media increases, and as we spend more and more time with our hand-held devices rather than in front of television sets, it was only a matter of time before the commercial potential for these technologies would become apparent. And, for small businesses and start-ups this seems like the best thing… Continue Reading The digital age of marketing

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Campaign mounted to halt Memorial spin-off

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The fight about what to do with Memorial Health System is heating up – and those opposed to creating an independent nonprofit hospital — including a Denver hospital hoping to buy Memorial — are spending big bucks. This week, direct mail flyers were mailed throughout the Springs, asking people to contact city council members and request that the… Continue Reading Campaign mounted to halt Memorial spin-off

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UCCS team polishes up transmission shop Marketing principles taught at the University of Colorado at Colorado Springs have increased traffic and revenue for a local business. One-Way Transmission, at 3470 Chelton Loop, N. Unit E, was a typical automotive shop — cluttered and devoid of visual appeal — before several students at UCCS descended upon… Continue Reading Students give transmission repair shop a marketing tune up

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Marketing: “Working with markets to bring about exchanges for the purpose of satisfying human needs and wants.” – Kotler and Armstrong, Principles of Marketing   If it were only that simple. But nonprofits, unlike the private sector, often struggle more during down economies. While both types of organizations share similarities, including laying out a vision,… Continue Reading Mission possible: Not your father’s marketing plan

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American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola’s discovery of “The Pepsi Generation.” The theory was – and is – a simple… Continue Reading Advertisers shift focus away from 18-34 demographic

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The 7 ‘greenwashing’ sins

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Buy this product – and you can save the oceans, improve air quality and stop global warming. Really? Green buyers beware. Labels are deceptive, environmentalists say, and they are taking to the Net to fight deceptive “green” labels. TerraChoice, an environmental marketing agency, says that 98 percent of products that claim to be all natural… Continue Reading The 7 ‘greenwashing’ sins

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