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USOC fashioning itself after pro sports merchandising

The U.S. Olympic Committee has entered into a licensing agreement that will introduce its Team USA merchandise into mass-market retailers like Target, Kohl’s and JC Penney for the first time. The move is part of an effort to rebrand the apparel, give it the same high-profile placement as NFL and NASCAR clothing and, the USOC… Continue Reading USOC fashioning itself after pro sports merchandising