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Retailers should target mobile apps to parents

Retailers making plans for mobile applications and texting coupons should know that new research shows parents with children under 18 are more likely than other adults to use their mobile devices to shop, find coupons and locate stores. That’s the news from a poll of 2,262 adults by Placecast.com, an online research site. “As brand… Continue Reading Retailers should target mobile apps to parents