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Most small business owners are marketing online

Small business owners say online is the place to be – that is where they gain and target prospective customers. Small business owners are putting an increased emphasis on establishing and promoting themselves online to network and increase their customer base, according to a survey by Manta, an online site for small businesses. Ninety percent… Continue Reading Most small business owners are marketing online

Change Mob blends charity with Groupon savvy

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Look out Living Social and Groupon. There’s a new kid in town. The Change Mob will launch its platform Tuesday when it requests $1 donations from Colorado Springs residents to help Restore Innocence, a non-profit organization devoted to rescuing young women from sex trafficking outfits. The organization aims to raise enough money to buy a… Continue Reading Change Mob blends charity with Groupon savvy

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“I’ve always been an early adapter,” said local social media guru Tonya Hall, “so I signed up for MySpace when it was launched in 2003 — and I saw then that social media would change marketing in ways that no one could imagine.” A self-described military brat, Hall was born in Kansas and grew up… Continue Reading Hall making company connections through social media

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Competition for online shoppers among the nation’s big-box retailers is affecting small businesses, even in Colorado Springs. Sears Holdings Corp. has followed Amazon.com and Wal-Mart Stores Inc. in allowing third parties to sell items on their Web sites. That strategy is good news for niche retailers like Chef’s Catalog, based in Colorado Springs, which now… Continue Reading Chef’s Catalog strengthening its online presence

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Online marketing has come of age since 2004, and in its wake is bringing more brand awareness, new customers and increased revenue to the companies willing to commit to the right technology tools and strategies. How different corporate Web-based marketing plans are working – and how they’re being implemented – is the subject of this… Continue Reading Web-based marketing excites, challenges small business use

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