Tweeting, pinning and blogging — tourism industry’s new tactics
At 6 a.m., Chelsy Murphy rolls out of bed and logs on to Pinterest, a social-networking site that allows users to “pin” up photos. As communications director at the Colorado Springs Convention and Visitors Bureau, Murphy knows that early mornings and late nights are when most of the site’s users, 80 percent of whom are [...]
Two weeks ago I took the drastic step of blocking Facebook in my office. Well, it’s an office of one, so really what I’m saying is that I’ve stopped using Facebook during the day. However, since then the changes in productivity and mood are so dramatic that I wanted to share my findings with you. [...]
Continue reading …College graduates are hitting social media sites to find jobs — using them to find out salary and compensation information, job descriptions and information about the employer’s training and development programs. And more of them are using sites like Facebook and Twitter – the numbers are up 33 percent since 2008. According to a recent [...]
Continue reading …When the wildly popular Springs Cupcake Truck parks its operation in a permanent location at 3 E. Bijou St. next week, it could bring new life to a downtown block that has been quickly dying. Cake Crumbs, the Denver bakery that created the Springs Cupcake Truck, which gained local and national attention last year when [...]
Continue reading …A local Colorado Springs entrepreneur is launching a marketing website for local businesses. Called wherestheegg.com, the site will allow visitors to seek up to $50,000 in cash and prizes hidden throughout the content of the site in the form of digital eggs. In exchange, they’ll see the ads throughout the site. The goal, says creator [...]
Continue reading …I’ve been fielding a lot of questions lately about the role of company Web sites amid the sea of social media venues. Most of the questions sound like this: “Can’t I just launch a blog and a Facebook page and skip building a company Web site?” I understand where these thoughts come from, because it [...]
Continue reading …Have you ever posted a Facebook status update only to instantly regret it? I’ve done it more than I care to admit, but was pleased to find that the Urban Dictionary has already addressed the sentiment. These statements are called “epiphanots.” Urban Dictionary defines epiphanot as: An idea that at first seems like an amazing [...]
Continue reading …There’s a joke among web developers that the Great Recession coincided with the launch of Twitter, but we only tell the joke quietly after first checking to make sure the room is empty. We’re careful because we know all you business owners and marketers out there just love Facebooking and Twittering all day long while [...]
Continue reading …Unless you live under a rock, you’re familiar with social media. Everywhere you turn, people are LinkedIn, Facebooked, Twittered and blogged. Virtually anyone involved with modern marketing will tell you it’s a must-do for business. But is it? Clients frequently ask what they should be doing in this area and the answer is almost always [...]
Continue reading …Each year, the Colorado Tourism Office solicits requests for proposal from advertising agencies around the state. This year being no exception, the CTO on Jan. 10 opened the bidding for four marketing-related contracts: Advertising/overall brand direction; Public relations/social media; Digital directives/digital advertising; and Publication of the state visitors vacation guide. What’s new is that the [...]
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