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Clever marketing first defines core values

Clever marketing first defines core values

Marketing needs to start internally, first, before one ever goes public with a message. And that impetus should come from the top. A CEO or owner needs to know why the company exists — before he or she can share a core message, which goes far beyond a mission statement saying that Company XYZ intends… Continue Reading Clever marketing first defines core values

Social media: Join the evolution, not revolution

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Since the days of cavemen, we’ve always communicated. Whether by drawings on a cave wall, telegraph messages or, now, texting. All that has changed over time are the ways we communicate. Because of advances in technology, not only can we interact with the person next to us but now we can chat live with someone… Continue Reading Social media: Join the evolution, not revolution

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Talking to a friend, I made an offhanded comment about journalism in the modern era. To which my friend responded, convinced that journalism is no longer relevant in today’s world, “Isn’t journalism dead?” With fewer soggy newspapers sitting on driveways and an overabundance of tweets that consume my in box, it’s easy to see why… Continue Reading Citizen journalism works here and around the globe

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Tweeting, pinning and blogging — tourism industry’s new tactics

At 6 a.m., Chelsy Murphy rolls out of bed and logs on to Pinterest, a social-networking site that allows users to “pin” up photos. As communications director at the Colorado Springs Convention and Visitors Bureau, Murphy knows that early mornings and late nights are when most of the site’s users, 80 percent of whom are… Continue Reading Tweeting, pinning and blogging — tourism industry’s new tactics

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Two weeks ago I took the drastic step of blocking Facebook in my office. Well, it’s an office of one, so really what I’m saying is that I’ve stopped using Facebook during the day. However, since then the changes in productivity and mood are so dramatic that I wanted to share my findings with you.… Continue Reading Let’s block social media in the office

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College graduates are hitting social media sites to find jobs — using them to find out salary and compensation information, job descriptions and information about the employer’s training and development programs. And more of them are using sites like Facebook and Twitter – the numbers are up 33 percent since 2008. According to a recent… Continue Reading College grads turn to social media to land jobs

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When the wildly popular Springs Cupcake Truck parks its operation in a permanent location at 3 E. Bijou St. next week, it could bring new life to a downtown block that has been quickly dying. Cake Crumbs, the Denver bakery that created the Springs Cupcake Truck, which gained local and national attention last year when… Continue Reading Will cupcake truck’s downtown move drive business?

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A local Colorado Springs entrepreneur is launching a marketing website for local businesses. Called wherestheegg.com, the site will allow visitors to seek up to $50,000 in cash and prizes hidden throughout the content of the site in the form of digital eggs. In exchange, they’ll see the ads throughout the site. The goal, says creator… Continue Reading ‘Egg hunt’ promotes marketing through online treasure hunt

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Business web sites and social media

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I’ve been fielding a lot of questions lately about the role of company Web sites amid the sea of social media venues. Most of the questions sound like this: “Can’t I just launch a blog and a Facebook page and skip building a company Web site?” I understand where these thoughts come from, because it… Continue Reading Business web sites and social media

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Have you ever posted a Facebook status update only to instantly regret it? I’ve done it more than I care to admit, but was pleased to find that the Urban Dictionary has already addressed the sentiment. These statements are called “epiphanots.” Urban Dictionary defines epiphanot as: An idea that at first seems like an amazing… Continue Reading The ‘epiphanot’ killing social-media endeavors

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