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There’s a joke among web developers that the Great Recession coincided with the launch of Twitter, but we only tell the joke quietly after first checking to make sure the room is empty. We’re careful because we know all you business owners and marketers out there just love Facebooking and Twittering all day long while… Continue Reading Did social media contribute to the Great Recession?

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Unless you live under a rock, you’re familiar with social media. Everywhere you turn, people are LinkedIn, Facebooked, Twittered and blogged. Virtually anyone involved with modern marketing will tell you it’s a must-do for business. But is it? Clients frequently ask what they should be doing in this area and the answer is almost always… Continue Reading Social media a big help or monumental waste of time?

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Each year, the Colorado Tourism Office solicits requests for proposal from advertising agencies around the state. This year being no exception, the CTO on Jan. 10 opened the bidding for four marketing-related contracts: Advertising/overall brand direction; Public relations/social media; Digital directives/digital advertising; and Publication of the state visitors vacation guide. What’s new is that the… Continue Reading Colorado tourism office offering PR, social media contract

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By  Rebecca Tonn rebecca.tonn@csbj.com A growing number of banks have realized it’s time they Tweet, Friend and blog or risk losing younger generations. They have good reason to join the social media revolution. Embracing it can increase retail banking revenue up to 10 percent, according to a report by Cisco Internet Business Solutions Group. Locally,… Continue Reading Bankers have new reason to brush up on social skills

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The Air Force Space Command says five Air Force bases in the Pacific will be the first to get access to social-networking Internet sites under new Defense Department rules. Space Command headquarters at Peterson Air Force Base, Colo., said Tuesday the five bases are Anderson in Guam, Eielson and Elmendorf in Alaska, Hickam in Hawaii… Continue Reading Air Force opens networks to social media sites

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Business owners who haven’t caught on to the hip, happening and absolutely necessary world of social media could soon have extra time on their hands — to contemplate the red ink on their financial statements. Social media is everywhere — and no, it’s not going the way of pet rocks or hula hoops. It’s here… Continue Reading Social media window still open

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The buzz about social media as a business tool has reached a fever pitch. The challenge is to separate hype from reality and determine how it best fits in your organization. Social media is a very powerful pull marketing tool for middle-market companies and has become a regular part of the overall marketing mix. The… Continue Reading Separating social media as a business tool hype from reality

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The Internet, itself, is hardly news — but its far-reaching, lightening-speed impact is hard to ignore. Today’s global technology system actually took more than 60 years to come of age. Started during the 1950s by military officials concerned that Russia might attack the United States during the Cold War, that technology became the precursor to… Continue Reading How Internet, social media have evolved

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Online marketing has come of age since 2004, and in its wake is bringing more brand awareness, new customers and increased revenue to the companies willing to commit to the right technology tools and strategies. How different corporate Web-based marketing plans are working – and how they’re being implemented – is the subject of this… Continue Reading Web-based marketing excites, challenges small business use

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Regional Business News

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Broomfield tech company sued for investor fraud  Colorado’s securities commissioner filed suit against a Broomfield-based entity and its principals, saying they defrauded investors into raising nearly $3 million to fund a technology that has not made it to market. The state’s complaint was filed in Denver District Court against Colorcom Ltd. and its related businesses — IFR Technologies… Continue Reading Regional Business News

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