Starbucks Corp. has brewed up a deal to provide single-serve coffee to half a million hotel rooms, a major step into a small but fast-growing market. The company announced Tuesday that it will provide coffee for Courtesy Products’ CVI single-serve coffee systems beginning this fall. The companies did not disclose the value of the deal. [...] [...]
by Becky Hurley Published: March 30,2010
Tags: 2010, innovation, profits, Starbucks
When the recession reached its peak during 2008, Starbucks was caught off guard. Fourth quarter sales plummeted for the year, and profits fell 97 percent as Americans opted for cheaper java options. A year later, however, it’s a different story. The company not only tripled its year-over-year profits during fourth quarter 2009, but plans to [...] [...]
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