Fallacy of re-branding applies to airport’s strategy
“Oh, you’re a brand consultant? Our company just went through a re-branding effort six months ago. We’ve all got new business cards, a new logo and new ad campaigns coming out.” I cannot tell you how many times I hear this and similar statements from those I meet on a daily basis. And I cannot [...]
The lists are all out: 2012’s Most Inspiring Companies (published by Forbes), World’s Most Admired Companies (Fortune), 100 Best Companies to Work For (Fortune) and so on. These lists comprise data — the perceptions of the consuming public — collected by third-party firms. So, what are the driving attributes that get and keep companies on [...]
Continue reading …In a recent CNBC show called Keeping America Great featuring two American icons, Bill Gates and Warren Buffett, a college student asked Gates something like this: “Considering your level of success, what do you attribute to just sheer luck?” Gates answered that first it was being born in America and second, being born at this [...]
Continue reading …
Loading ...
