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Posts Tagged ‘tagline’

Branding drive now under way for Springs (access required)

by Rebecca Tonn Published: January 21,2011

Tags: branding, CVB, EDC, tagline, Tourism

Denver is the Mile-High City, Huntsville, Ala., is the Rocket City, and New York City is The Big Apple. And Colorado Springs? It has plenty of attractive qualities, but despite repeated efforts, none have been successfully harnessed to create a brand. This could be the year that changes. After seeing its budget slashed last year, [...] [...]

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