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Gems help market reviews, testimonials

To be able to market using your reviews and testimonials, you need to figure out what your Gems are. Gems are the “why people buy” phrases. These are your sound bites, one-liners, selling points. This is the content that hooks a potential customer or client. A Gem is more than a compliment. A testimonial saying… Continue Reading Gems help market reviews, testimonials

A critical thing that sets a company apart in today’s market is content. Whether talking about a website, emails, brochures, sales sheets, advertising, blogs or social media — every business is communicating more and more with current and prospective customers through the written word. We all want to get our message out. The challenge is… Continue Reading Content matters in today’s attention battle

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