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Attendance high at 2011 U.S. Women’s Open

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The U.S. Women’s Open just missed its target goal in attendance to the seven-day event at The Broadmoor. The final tally shows attendance at this year’s open at 130,485. “We were trying to beat the record, which was set in 2005 and was 131,407 and we came in just shy of that,” said Becky Petro,… Continue Reading Attendance high at 2011 U.S. Women’s Open

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The Colorado Springs Convention and Visitors Bureau has hired a consultant to help rev up its marketing strategy. President and CEO Doug Price is scheduled to discuss part of the CVB’s branding strategy during an informal City Council meeting Monday. “The resulting brand platform will provide direction and focus for our advertising, promotion and sales… Continue Reading Hired consultant will help guide CVB three-year strategy

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National Tourism and Travel week starts Saturday, and the Colorado Springs Convention and Visitors Bureau is highlighting the industry’s economic impact in the state with a billboard. The CVB has a live tourism dollar counter at three digital billboard locations in the city. The billboards show the infusion of collars as a direct result of… Continue Reading Tourism impact listed on local billboards

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Meetings and conventions have been called the invisible industry, but hoteliers in Colorado Springs intend to change that. And if the Convention and Visitors Bureau has its way, the region will be a hotbed for group business. With the economy starting to turn around, convention business is poised to recover, locally. Last year, while hotel… Continue Reading Convention industry grows as corporate stigma fades

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Each year, the Colorado Tourism Office solicits requests for proposal from advertising agencies around the state. This year being no exception, the CTO on Jan. 10 opened the bidding for four marketing-related contracts: Advertising/overall brand direction; Public relations/social media; Digital directives/digital advertising; and Publication of the state visitors vacation guide. What’s new is that the… Continue Reading Colorado tourism office offering PR, social media contract

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Giving tourism industry the respect it deserves

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We’re all just getting to know Doug Price, the new chief of the Convention and Visitors Bureau, but I’ve discovered something about him that should resonate with many: Several years ago, while still living and working in Washington, D.C., Price was in the Springs on a business trip and, as he tells it, was walking… Continue Reading Giving tourism industry the respect it deserves

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CVB plans to beef up marketing in ’11

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Targeting tourists, conventioneers After struggling through deep budget cuts last year, the Colorado Springs Convention and Visitors Bureau has put its marketing efforts into high gear. To pull it off, the CVB increased its marketing budget by 32 percent, from $895,606 to $1.18 million. It was able to do so because its share of the… Continue Reading CVB plans to beef up marketing in ’11

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Luxury travel market showing signs of growth

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The destination club company Exclusive Resorts says it’s seeing signs of improvement in the luxury travel market. It said Tuesday its sales of membership upgrades and new memberships for access to its luxury vacation properties totaled $66 million in 2010, which is up more than 50 percent from 2009. In 2010, with effects of the… Continue Reading Luxury travel market showing signs of growth

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One of the more interesting trends of the downturn saw those with discretionary income begin to buy “experiences” to create memories, rather than purchasing yet another flat-screen TV or some other material item. One of the regional tourist attractions that benefited from this shift in the consumer psyche was The Royal Gorge Route Railroad in… Continue Reading Royal Gorge Railroad steams ahead despite downturn

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Branding drive now under way for Springs

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Denver is the Mile-High City, Huntsville, Ala., is the Rocket City, and New York City is The Big Apple. And Colorado Springs? It has plenty of attractive qualities, but despite repeated efforts, none have been successfully harnessed to create a brand. This could be the year that changes. After seeing its budget slashed last year,… Continue Reading Branding drive now under way for Springs

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