National Tourism and Travel week starts Saturday, and the Colorado Springs Convention and Visitors Bureau is highlighting the industry’s economic impact in the state with a billboard. The CVB has a live tourism dollar counter at three digital billboard locations in the city. The billboards show the infusion of collars as a direct result of [...]
Continue reading …Meetings and conventions have been called the invisible industry, but hoteliers in Colorado Springs intend to change that. And if the Convention and Visitors Bureau has its way, the region will be a hotbed for group business. With the economy starting to turn around, convention business is poised to recover, locally. Last year, while hotel [...]
Continue reading …Each year, the Colorado Tourism Office solicits requests for proposal from advertising agencies around the state. This year being no exception, the CTO on Jan. 10 opened the bidding for four marketing-related contracts: Advertising/overall brand direction; Public relations/social media; Digital directives/digital advertising; and Publication of the state visitors vacation guide. What’s new is that the [...]
Continue reading …We’re all just getting to know Doug Price, the new chief of the Convention and Visitors Bureau, but I’ve discovered something about him that should resonate with many: Several years ago, while still living and working in Washington, D.C., Price was in the Springs on a business trip and, as he tells it, was walking [...]
Continue reading …Targeting tourists, conventioneers After struggling through deep budget cuts last year, the Colorado Springs Convention and Visitors Bureau has put its marketing efforts into high gear. To pull it off, the CVB increased its marketing budget by 32 percent, from $895,606 to $1.18 million. It was able to do so because its share of the [...]
Continue reading …The destination club company Exclusive Resorts says it’s seeing signs of improvement in the luxury travel market. It said Tuesday its sales of membership upgrades and new memberships for access to its luxury vacation properties totaled $66 million in 2010, which is up more than 50 percent from 2009. In 2010, with effects of the [...]
Continue reading …One of the more interesting trends of the downturn saw those with discretionary income begin to buy “experiences” to create memories, rather than purchasing yet another flat-screen TV or some other material item. One of the regional tourist attractions that benefited from this shift in the consumer psyche was The Royal Gorge Route Railroad in [...]
Continue reading …Denver is the Mile-High City, Huntsville, Ala., is the Rocket City, and New York City is The Big Apple. And Colorado Springs? It has plenty of attractive qualities, but despite repeated efforts, none have been successfully harnessed to create a brand. This could be the year that changes. After seeing its budget slashed last year, [...]
Continue reading …The Broadmoor, a barometer of sorts for the convention and meeting business in Colorado Springs, closed out 2010 with group room-night sales significantly higher than expected. The hotel had braced for a decline in group business for the year but instead, thanks to a recovering, if unsteady, economy, was able to post results in line [...]
Continue reading …After years of a down market, hoteliers anticipate a better year in 2011. A full recovery isn’t in the cards but most in the hospitality industry expect increases in occupancy rates and room rates. Two international events slated for summer and new to Colorado Springs will bring tens of thousands of visitors and spectators to [...]
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