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Book Review: “What Women Want: The Global Market Turns Female Friendly”

“What Women Want: The Global Market Turns Female Friendly” by Paco Underhill c.2010, Simon & Schuster $25, 214 pages, includes index “Go ask your father.” Yeah, there’s a good chance you heard that a time or two during your childhood. Or this: “Just wait til your father gets home.” And though your mother uttered those two sentences… Continue Reading Book Review: “What Women Want: The Global Market Turns Female Friendly”